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What is a website?

What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to see how many business don’t actually have a website and no online presence!
If you have a business and don’t have a website, you are losing out on great opportunities for your business.
Do you want to know the benefits of having a business website?
Here you go…..

Easily accessible
Your website and social media accounts are accessible around the clock.. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. You’ll think twice about going back or you may just find another store that is more easily accessible.
Since your website is operational 24/7 your customers and clients can easily access your website and services.

Cost Effective
You know exactly how much your website is going to cost you but a shop or store on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as theft and damage.
A strategically and well developed website and online presence provides tremendous benefits.

What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Smart businesses realise this and thus have their own website showcasing their products and services so that potential customers can browse online for the products they want to purchase.

By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.
Using your website, you can continuously serve consumers online and increase your credibility as a business owner.

Without sales, or selling more than you spend, your business is likely doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever and whenever.
In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate.

Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business.
You might also want to check out our website design

Thank you for reading


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